Monday, October 3, 2011
Predictably Irrational - The Hidden Forces That Shape Our Decisions
Originally posted 2010-03-07.
Author: Dan Ariely
Category: Popular Science
Read By: Simon Jones
Refreshing, if not groundbreaking, look at human behavior in the context of economics.
Dan Ariely writes about results of real, clever and meaningful research experiments in a very approachable way.
Even though this is a truly scientific book, it has very practical implications for regular consumers like you and me. Make sure you read it before making your next big purchase. An eye opener.
For all chapter overviews go to wikipedia: Predictably Irrational
Highly recommended for adults. Contains details of reasearch about human sexuality that may not be appropriate for young readers.